“Fighting because you don’t know how is desperation. Fighting because you know how is choice. And the person who chooses not to fight has already won.”
The Book
About the Book
Most people spend their lives reacting. Reacting to circumstances, to other people’s expectations, to identities they didn’t choose. Built to Lead is for anyone ready to stop reacting and start building: building character that doesn’t bend under pressure, influence that makes a real impact, and a life driven by purpose instead of comfort.
Drawing from decades of experience as a martial artist, entrepreneur, and founder of ZENTAI Martial Arts, Master Allen DePeña shares the principles, stories, and frameworks that have shaped thousands of students, families, and leaders.
200 pages · 6x9 paperback · Personal Development / Leadership / Martial Arts
In this book, you will discover
What You’ll Discover
- The five facets of the whole self — Body, Mind, Heart, Soul, and Spirit — and how to develop each one
- The five core values that guide every decision — Gratitude, Integrity, Respect, Responsibility, and Growth
- The six tools of influence — Financial, Social, Knowledge, Physical, Emotional, and Moral Power — and how to wield them with integrity
- Why leadership has nothing to do with titles and everything to do with solving problems
- How to rewrite the mental equations that have been holding you back
“Character is the ability to prioritize values over instincts.”
“A leader is a person who solves problems.”
Who It’s For
Whether you are a martial arts student pursuing your black belt, a parent looking for a framework to raise strong kids, or someone ready to take ownership of their life, this book will give you the blueprint.
The Mission
Every Copy Trains a Child.
All net proceeds from this book go directly to Heart of ZENTAI, our nonprofit dedicated to providing free martial arts training, leadership development, and character education to children who would never have access to it otherwise. Our vision is to reach 10,000 students who can train in the ZENTAI way without paying a single dollar.
Learn About Heart of ZENTAI
About the Author
Master Allen DePeña
Master Allen DePeña is a man of faith, a visionary leader, and a passionate builder of people. His life’s work has been shaped by a deep belief that true strength is not found in fighting more, but in becoming more. Through martial arts, leadership, and service, he has dedicated his life to helping others develop courage, character, discipline, and purpose.
Alongside his wife, Naomy, and a powerful team of leaders at ZENTAI, Allen is helping build a movement focused on raising up strong leaders, strengthening families, and impacting communities.
From the training floor to the community, Allen’s message is clear: real victory begins within.
“The identity you fight for is the one you get to keep.”
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